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The Impact of Soundtracks: Leveraging Music to Amplify TikTok Views

The Impact of Soundtracks: Leveraging Music to Amplify TikTok Views

In the dynamic world of social media, TikTok is a platform that allows you to reach, connect, and engage with your audience in a simple and straightforward manner. Sounds and Music are an integral part of TikTok and can be called the backbone of TikTok as it is mainly a musical platform where sounds play a significant role. Music and sounds not only give verbal background to the videos but also inspire endless creativity and spark global trends. They are the essence of TikTok, which gives creators a medium to present their talent in the form of TikTok challenges, dance, and lip-sync content. Not only for creators but even for brands, music, and sounds are a unique way of storytelling. According to a study, 68% of people recall a brand’s content better when it features songs that they enjoy in their videos. The personalized sound of the brand increases retention power and linkage with the audience by 8 times compared to other elements like logo, theme color, etc. In this blog, we will discuss the importance of music and sounds in TikTok and how to find them.

The Soundtrack to Success: Why TikTok Sounds Matter?

TikTok is a platform where sounds play an essential role in enhancing user experience and making content more engaging and relatable. Being a creator or a brand, it’s crucial to understand what the reasons are to use sounds in TikTok videos. Check why TikTok sounds are so important:

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Increase Views and Watch Time

When you use a specific sound or music, your video starts displaying in the collection of videos featuring that music, which ultimately increases the reach and discoverability of your content. When the reach is high, the views automatically increase as your video gets exposed to more people. If you are looking for some instant views for TikTok, you can also consider purchasing them from a reputable website to fuel your profile with views.

Improve watch time

Videos with engaging and trending sounds are interesting and entertaining to watch, which increases the watch time. Watch time is a key statistic for evaluating video quality, and TikTok algorithms promote videos with a high watch time in the FYP which ultimately increase the views.

Boost Engagement

Popular TikTok sounds allow your content to reach more people, which increases views and engagement. Besides that, familiar and catchy soundtracks enhance the appeal and presence of the video, which grabs your audience’s interest, encourages them to watch the content, and shows engagement in the form of likes, comments, and shares. Moreover, participating in the trending sounds and challenges not only increases the visibility of your video but also encourages engagement from the people who are following that trending sound.

Increase discoverability

TikTok algorithms consider various engagement metrics like likes, shares, comments, views, watch time, etc., to determine the reach of the video. When music fits the theme, mood, and message of the content and complements its visuals, your audience is more likely to engage with it. When engagement is high, TikTok algorithms promote the video in the target audience’s FYP and increase its discoverability.

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Develop Emotional Connection

Sounds and Music stick in people’s minds and easily evoke emotions when used in the right way. Use catchy and nostalgic sounds that complement your video content, improve its message and story, and resonate with your audience. This can help you connect with your audience on an emotional level, foster trust and loyalty, and develop long-lasting connections that increase views.

Enhanced storytelling

Music and sounds can help you add creative expression and enhance the storytelling aspect of your content through lyrics, music, beats, or other sounds that resonate with the content. The right soundtrack helps you deliver the message of the video in a more engaging, relatable, and effective way that sets the right tone for your content and the audience.

Build brand awareness

Brands and businesses that use customized business sounds have 1.2x better chances of building high brand awareness than those using normal sounds. Your target audience can retain the theme sound for a longer time and can easily identify your brand with that sound, which increases brand awareness and results in more views.

What Music Can Brands Use on TikTok?

Original Music – The best way for brands to utilize music is to create their own personalized theme songs that resonate with their brand and niche. Such original music can become the brand identity, reinforce your unique voice, and help you stand out from the crowd.

Licensed Music – TikTok has a vast library of licensed music and audio that any brand can use in its content to enhance its appeal and value. There is no need for copyright concerns as these sounds are free to use on the platform.

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Royalty Free Music – Many websites and online platforms offer royalty-free music that brands can use without any copyright issues. All that a brand has to do is purchase the license for royalty-free tracks and then use them in their TikTok videos.

User-Generated Content (UGC) – Your audience or customers sometimes use original or customized music featuring your products or services. You can simply use that music with proper attribution and make it your brand identity for a particular product or service.

How to find trending sounds on TikTok?

Use the search bar – You can find the trending sounds using the search bar present at the top of the screen. Enter keywords like viral sounds, popular sounds, trending music, etc., and check the suggestions.

Browse through TikTok’s sound library – TikTok offers a vast sound library where you can easily find a number of trending sounds. When you tap “add sound,” you will see a playlist tab where music of different types will be present. 

Use TikTok Creative Center – TikTok’s creative center allows you to discover what’s correctly trending on the platform. You can simply visit the TikTok creative center, click on trends, choose songs, and select a trending song that aligns with your content.


In conclusion, we can say that today, 87% of brands and creators are maintaining a strong TikTok presence to reach a wider audience, promote their content and business, and increase conversions. As music is the universal language, sounds play an essential role in giving direction, background, and creativity to TikTok videos and making them interactive and engaging. With the right sounds, you can enhance the essence, value, and brand message easily and effectively.

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