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Instagram Insights- Understanding Analytics for Growth

Instagram Insights- Understanding Analytics for Growth

Are you using effective Instagram marketing strategies but still not getting the desired engagement? You are at the right place. Instagram has become the most powerful tool for creators and marketers to connect and engage with the audience on a global level and promote content. However, even with the best strategies, not every person can get the desired reach, engagement, and followers. The main reason behind this is a lack of knowledge to use Instagram analytics. In this saturated market where your content may get lost in the sea of millions, it’s difficult to connect with and pique the attention of your target audience without the use of Instagram analytics. Instagram analytics allows you to check the in-depth insights of your content like views, likes, comments, shares, demographics of the target audience, the best time to post, and many more, which help you create, and post content tailored to your target audience and Instagram algorithms. So, in this blog, we will shed light on what Instagram analytics and insights are and the best metrics to check for tracking performance.

What is Instagram Analytics?

Instagram Analytics is a collection of data and performance of your content, which includes engagement, audience demographics, audience behavior, and best working content to help you understand your audience better and in-depth. For example – you can check when your most target audience is active to publish content at the same time and increase its reach and engagement. The real-time account performance information helps you harness the full potential of Instagram by creating content that your audience loves and will engage with. You can check metrics such as the number of likes, comments, accounts reached, follower’s insights, hashtag performance, reach, views, etc. If you want to improve your engagement in less time, contact Stormlikes and get authentic likes, views, and followers instantly.

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What is Instagram Insights?

Instagram insights are the best way to see the analytics of your account in the raw form and understand your audience in depth. Instagram Insights include:

  • How many users visited your profile in a specific time period
  • When your followers are most active
  • The number of accounts your content has reached
  • The engagement insights – likes, comments, shares, saves, and views
  • Engagement rate – the proportion of viewers to users who interact with your content out of all viewers
  • With what type of content does your audience engage most with
  • How many followers have you gained or lost in a specific time period
  • Engagement as website clicks, emails, or call to action
  • Summary of earnings
  • Unique account interactions
  • Performance of individual posts, reels, and IGTV videos
  • Insights of Instagram stories, including views, likes, replies, and exits
  • Reach and impressions of the content
  • Your follower’s demographics – age, gender, location, activity, behavior, etc.
  • How often is your content discovered through hashtags, explore, songs, and other mediums

Important Key Instagram Metrics to Track in 2024

Instagram analytics provide insights into a variety of parameters; therefore, it is critical to understand which indicators to check and follow to maximize the benefits of Instagram analytics. Check out the following metrics to make well-informed decisions:

Follower growth rate

It is the rate at which you gain or lose Instagram followers. This helps you understand whether your content is reaching the right people who are actually interested in your content or not. When your account reaches the right people, the number of followers also increases.



Reach is basically the number of new accounts your content has reached. This helps you identify whether your Instagram strategies are working in your favor or are ineffective. Reach is the most important metric, as when the reach is high, all other metrics, like views, likes, followers, watch time, impressions, etc., also increase.

Engagement rate

Engagement rate is the measure of how many new accounts your content has reached, and, out of them, how many people have actually engaged with the content. Engagement can be in the form of likes, shares, comments, saves, views, etc. This helps you understand whether your content resonates with your target audience or not. Also, analyze the story views, replies, impressions, etc, to check the story performance.

Watch Through Rate

In the case of reels, videos, and IGTV, the watch-through rate is an important metric for analyzing performance. The watch-through rate is basically the measure of what percentage of people have watched your video content from beginning to end. This helps you understand whether your topic is relevant to the target audience and if you are following a compelling storytelling to hook the audience or not.

Audience Demographics

Understanding your audience’s demographics and behavior is crucial to developing content that resonates with them. Instagram analytics gives you access to your audience’s location, age, gender, content they interact with, interests, etc. Understanding your target audience allows you to generate content that is relatable, interesting, and engaging for them.

Best time to post

Instagram analytics allows you to check when your target audience is most active and engaging with different content. This allows you to post or schedule your content at the same time to reach your audience in the best manner. When you post at a time when your audience is active, the chances of it getting lost in the sea of millions reduces and reaching the right audience increases.

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Post Engagement

You can even check the engagement of a specific post or video, including its reach, impressions, likes, comments, shares, and saves. This helps you understand which content is performing the best and which one is the worst. You can update your content strategy in accordance with the best-performing content.

Number of Saves

Most people don’t save or share the content unless it’s highly relatable, worth sharing, and out of the box. Therefore, check the number of times a particular post has been saved in order to know its likability among your audience.

How to view Insights on Instagram?

To open Instagram analytics and view the insights on Instagram, follow the below steps:

  • Switch your personal account to the business account if you have not done so yet
  • Open your profile by tapping the profile picture icon in the bottom right corner
  • Tap the hamburger icon called the menu icon in the top right corner
  • Tap the insights tab present below the scheduled content tab
  • There, you can see the important Instagram metrics like accounts reached, accounts engaged, and total followers
  • Tap on any option to check its in-depth insights.


In conclusion, we can say that no matter if you are a seasoned marketer, an entrepreneur, a brand, or a budding influencer, understanding Instagram analytics is crucial to connect with your target audience. By checking and understanding metrics like which post gets the highest engagement, you can understand what type of content your audience likes and at what time they mostly stay active. Gaining insights into user behavior, content performance, and engagement analytics allows you to make more informed choices and achieve better results.

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